Identity concept · 2016
Mammafiglia
A clean, boutique identity direction for a specialist leather satchel and bespoke bag company.
The brief
Mammafiglia needed a new logo but had not yet settled on a stylistic direction. The identity needed to feel at home with leather satchels and bespoke bags without becoming ornate or predictable.
The approach
The concept uses a clean, boutique tone and restrained composition to create something welcoming, elegant and easy to apply. It was one of several directions prepared to make the options tangible.
“A boutique, clean and welcoming aesthetic for a specialist maker.”